I can’t believe I still see people walking around without anti-reflective coating on their lenses. You can purchase a luxury frame with innovative lenses manufactured in the thinnest, lightest-weight material, and your glasses are not complete without it. Anti-reflective coating is not some expensive, useless up-sell. It is a lens treatment designed to enhance your vision. The coatings we recommend at Blink go beyond just reducing glare. Crizal Alizé+ , our most frequently used coating, will also make your lenses more scratch and smudge resistant, as well as, repel dust and water. Check out the video link to see the difference.